麦当劳极简风意境海报：Cooler bag

法国麦当劳为宣传其冷藏袋保温效果推出一组意境海报，运用色彩对比来展现“热”和“冷”，食物图形融入到自然环境中颇为诗意。文案也简洁明了：cool bag keep your fires warm；cool bag keep your burger warm；cool bag keep your sundae cold.