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瞬朗品牌设计|男士洗护·拒绝繁琐
男性洗护无非想要的就是两种结果:第一:方便简单;第二:洗完有体香。 根据我们与甲方的讨论,最终敲定了品牌名字叫“瞬朗”(即瞬间晴朗,SUNLANG) 根据产品特性:“三合一的沐浴露,二合一的精华液”,我们使用最好的视觉符号,也是全世界都使用的符号“阿拉伯数字和字母”将男士护肤品包装传达给消费者,更是采用磨砂半透的包装设计,给人一种神秘的高级感,抽拉式的结构,给人以一种庄重的仪式感。 What men want is nothing more than two results: first, convenience and simplicity; Second: it smells good after washing. According to our discussion with Party A, the brand name was finally finalized, which is called "instant sunny" (i.e. instant sunny) According to the product characteristics: "three in one shower gel, two in one essence", we use the best visual symbol, which is also the symbol used all over the world, "Arabic numerals and letters", to convey the packaging of men's skin care products to consumers. We also use the frosted semi transparent packaging design, which gives people a mysterious high-level sense, a pull-out structure, and a solemn sense of ceremony.
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